9 days 9 colours
This is the festive season of Navratri. Navratri literally means 9 nights. This festival is celebrated to represent or remember that goddess Durga defeated Mahishasur, she fought with him for 9 consecutive days using 9 different avatars. Nowadays Navratri celebration has been commercialised. I do not have a problem with that because these festivals generate great revenue. Many communities or even small-medium artist earn a lot from these festivals. Then comes the debate of celebrating Navratri using 9 different colours. In early 2000 one of the newspapers was not profitable. As the sales declined, they came up with a new marketing strategy. They published in their newspaper which colours are to be worn on each day of Navratri. They would not declare all colours at once, rather they would declare which colour is to be worn today and which colour is to be worn tomorrow. This marketing campaign was very successful and the newspaper definitely made good profit from this strategy. Now after...